LEARNING GOALS
- Understand how economic, political, legal, or cultural factors in different countries affect international business operations
- Examine various international trade theories and understand their implications for global business strategies
- Identify international business strategies, considering market entry modes, competitive positioning, and global value chain configuration
- Utilize case studies and real-world examples to apply theoretical concepts and develop practical solutions to actual international business challenges
- Identify current game changers in international business environment and their implications for international business strategies and operations
- Dozent/in: Jean-Guillaume Ditter