This course introduces students to the profoundly textual universe that surrounds us, where meaning is primarily textual - whether we are concerned with user-generated texts or those created by generative AI tools. We will engage with all sorts of texts, their textuality and texture from several theoretical perspectives, including register and genre. We will explore the structure and organisation of different types of texts and establish criteria for text quality, comprehensibility and effectiveness. Text examples of diverse backgrounds and fulfilling a variety of purposes are used as materials for analysis. Whenever possible, we will use English language corpora to examine the wealth of textual data of relevance to different discourse communities.