More than a mere franchise, the Marvel
Cinematic Universe (MCU) has become a generation influencing phenomenon. With
its universal presence and constant expansion across several media platforms,
this cultural institution has the power to influence discourses and set a norm
on certain viewpoints. Other smaller media franchises have done so in the past.
Despite carrying the potential for such influence, different groups with
opposing perspectives on political and cultural issues have claimed the MCU as
proponent of their position. How does a franchise (or any literary product for
that matter) avoid taking a clear stance? How does it make different section of
its audience believe that it represents their specific notion of the world?
What does such an approach say about its corresponding society?
In course of this seminar, we’ll take closer look at the underlining principles guiding the formation of the MCU. The focus lies on the manner in which it creates enough room for several interpretations, but the course will also examine the effects of such open interpretations. Participants will deal with questions of transmediality, network theory, narratology, and basic film analysis to discover the underlying mechanics of the franchise. Additionally, the course will touch upon some cultural theories and political issues.
- Dozent/in: Christopher Hansen